If you are new to using a POS with analytics in general, these types of reports are a good starting point. Using the data your POS is already collecting can help improve your daily operations, eliminate time spent, doing administrative work, minimize and boost revenue.
The easiest way to take advantage of the data collected by your POS system is by reviewing the analytics dashboard or pulling a general summary report. Dashboards offer an advantage over summary reports in that they are live and reflect the current state of your business, but, dashboards and summary reports typically showcase similar information.
A summary report or analytics generally displays quick facts such as sales during a certain span of time, number of transactions, transaction totals, invoice totals, deposits, and outgoing cost. An overview can also be helpful for sharing information with business partners or collaborators who require a snapshot of the business situation, rather than an in-depth analysis.
If your POS system does not have a dashboard, its time you set one up or sign up with a software that offers you the entire dashboard to support your needs. Most POS software includes built-in general summary reports that can be emailed to you on a daily, weekly, monthly basis), but if you don’t have that option, you would have to report manually, which takes a short while but is slightly harder.
Sales tracking, payment tracking, and customer information
There are many types of sales reports, and they vary in layout and function based on the type of business they are geared toward. For example, a retail store will have a different-looking report from a landscaping company, because the nature of the products and services is so different.
Generally, sales reports allow you to view every item you sold, as well as a summary of top performers and low performers, total revenue, average order amount, orders by a time of day, sales tax breakdowns, deposit history, sales trends, most and least payment methods. Many sales reports and dashboards also include customer and employee information so each transaction can be easily reviewed when there is a dispute or an authorized activity.
Additionally, Customer information can also be used to pinpoint how many return customers versus new customers you have, and how often repeat customers make purchases.